Dear Friend,

Is email marketing dead?

With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime.

But if you think email is dead, you're missing out on the real metrics. The truth? Email marketing is still going strong today, and is possibly the best possible strategy for your business.

The proof?



Doctor

Successful email marketing is a critical, and often overlooked, element of digital marketing.

Email

According to an article on Inc:

"But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile tactic for small-business owners and marketers to pursue?"

The simple answer is yes.

Take a look at the graphic to the left and you'll see how important successful email marketing is to your bottom line-generating nearly 2X the ROI of the next more cost-effective tactic.